INDUSTRY:
Fitness & Wellness
PROJECT TYPE:
Contract
YEAR:
2025
ROLE:
UX Designer & Wordpress Developer
Overview
A redesign project focused on enhancing Purusha Studio’s website: improving performance, design consistency, and making content updates easier for the new studio owners.
Scope: Update brand colors, typography, and create a new landing page for an upcoming yoga teacher training.
Client Pain Points
I was hired by the new owners of Purusha Yoga & Pilates SF shortly after they took over the studio. They lamented that the website looked dated and was difficult to maintain. Their main struggles:
Inconsistent visual design (old brand fonts & colors)
Slow page load times
Backend complexity created anxiety around content updates
Wanted a yoga training landing page without relying on third-party platforms
Q: What are your current pain points?
A: lack of expertise to manage sophisticated platform that is not intuitive, not time to train, need partner for major tech support and fine tuning, but ensure that content can be self-serve updated, mostly with photos and event calendar
My Approach
Given the broad scope and limited budget, I prioritized:
1. A website reskin for brand consistency
2. A custom landing page for their July 2025 yoga training
I handled both design and WordPress implementation.
Development Challenges
Problem: a caching conflict between Elementor in Wordpress and the previous cache plugin which caused inconsistent live previews.
Solution: Switched to the WP Fastest Cache Wordpress plugin for reliable rendering.
Problem: There was no staging website to test large changes.
Solution: Researched and implemented a staging website.
Capturing Ocean Vibes with New Branding
Notable UX Enhancements:
Styled the Events page for brand consistency
Refined hero images + overlays for better readability
Improved menu navigation state feedback
Ensured responsiveness across all screen sizes
A New Page to Drive Yoga Teacher Training Signups
I sketched and prototyped a new landing page for the yoga training program, prioritizing clarity and highlighting 3 core value propositions. I then designed high fidelity mockups in Figma and went through an iterative process with the co-owners where they refined content as I refined design.
Process Highlights:
Early sketches to map layout around the value props
High fidelity mockups in Figma
Development and launch in WordPress
Results
The new website not only aligned with Purusha Studio’s updated brand, but also created a smoother experience for both users and studio owners.
Wins for the client:
🌿 Consistent visual identity across all pages
⚡️ Resolved caching & preview conflicts for stress-free updates
🧘♂️ Custom landing page delivered ahead of the yoga training launch
📈 Improved readability, accessibility & performance across devices
Testimonial from the Client
Vanessa is an invaluable web design and UX partner, facilitating a brand refresh and website update. Her collaborative approach and methodical strategy ensured we effectively built a new section to support our latest offering while optimizing the UX across the site. She provides informed recommendations that optimize our budget while ensuring an intuitive experience for new customers. As a result of Vanessa’s work, we have significantly increased web traffic and achieved a positive ROI.
Jen Betti
Purusha Studio Co-owner
