INDUSTRY:
Fitness & Wellness
PROJECT TYPE:
Contract
YEAR:
2025
ROLE:
UX Designer & Wordpress Developer
overview.
A redesign project focused on enhancing Purusha Studio’s website: improving performance, design consistency, and making content updates easier for the new studio owners.
Scope: Update brand colors, typography, and create a new landing page for an upcoming yoga teacher training.
challenge.
When the new owners took over, the website felt dated and difficult to maintain. Their main struggles:
Inconsistent design (old brand fonts & colors)
Slow page load times
Backend complexity created anxiety around content updates
Wanted a yoga training landing page without relying on third-party platforms
Q: What are your current pain points?
A: lack of expertise to manage sophisticated platform that is not intuitive, not time to train, need partner for major tech support and fine tuning, but ensure that content can be self-serve updated, mostly with photos and event calendar
approach.
Given the broad scope and limited budget, I prioritized:
1️⃣ A website reskin for brand consistency
2️⃣ A custom landing page for their July yoga training
I handled both design and WordPress implementation.
website reskin.
The reskin focused on visual improvements — no major structural changes — per the client’s request.
During implementation, I identified and fixed a key publishing bug:
⚡️ Caching conflict between Elementor and the previous cache plugin caused inconsistent live previews.
💡 Solution: Switched to WP Fastest Cache for reliable rendering.
Notable UX Enhancements:
✅ Styled the Events page for brand consistency
✅ Refined hero images + overlays for better readability
✅ Improved menu navigation state feedback
✅ Ensured responsiveness across all screen sizes
yoga training page - design & development.
I sketched and prototyped a new landing page for the yoga training program, prioritizing clarity and highlighting 3 core value propositions. I then designed high fidelity mockups in Figma and went through an iterative process with the co-owners where they refined content as I refined design.
Process Highlights:
Early sketches to map layout around the value props
High fidelity mockups in Figma
Development and launch in WordPress
result.
The new website not only aligned with Purusha Studio’s updated brand, but also created a smoother experience for both users and studio owners.
Wins for the client:
🌿 Consistent visual identity across all pages
⚡️ Resolved caching & preview conflicts for stress-free updates
🧘♂️ Custom landing page delivered ahead of the yoga training launch
📈 Improved readability, accessibility & performance across devices
testimonial.
I love our process here, Vanessa, and so happy with the output!! Thank you so much!!
Jen Betti
Purusha Studio Co-owner
