INDUSTRY:
Travel
PROJECT TYPE:
Designlab Project
YEAR:
2024
ROLE:
UI/UX Design
Overview
I designed a homepage and onboarding flow for Sojournify — an AI travel recommendation platform aimed at 20-something adventurers. The aim: guide users to share just enough information for personalized AI-generated trip suggestions, which they can refine later.
Listening to the User
Young travelers often feel overwhelmed by the sheer number of destination options — especially when looking for unique, authentic experiences that match their personal interests.
User Needs & Goals
Easy-to-use AI travel planner
Help finding unique, authentic destinations
A smooth, low-effort discovery process
Competitive Research
Designing for Excitement & Clarity
I sketched several homepage layouts exploring:
Balance between visual excitement (travel imagery) and clarity (text & CTA).
Circular image clusters to convey Sojournify’s playful, adventurous tone.
Design Decision: Prioritized a layout that balanced development feasibility with brand identity.
Incorporating Feedback
I met weekly with my Designlab mentor, using her feedback to refine:
Information hierarchy
Text economy
Visual storytelling for better engagement
Progressive Onboarding Flow
Reflection
This project taught me:
How progressive onboarding helps reduce friction
The importance of aligning visual hierarchy with user psychology
The value of iterative feedback in refining both aesthetic and functional design.
Testimonial From My Mentor
Vanessa excels at tackling complex design challenges, ensuring that her solutions lead to strong user experiences. She is a highly collaborative designer who actively seeks and incorporates feedback to refine her projects.
I highly recommend Vanessa for a UX position—she would be a valuable addition to any team!
Elizabeth Morello
UX Designer | UX Educator | Artist
